Ever woken up, checked the calendar (okay, more realistically the date on your phone) and thought “oh golly gee, seems like I should be surfing the crimson tide today” (okay, more realistically “fuck it, my period is due sometime soon”)? And like, it’s never really a good day when you realise that (if it comes it’s a 4 or so day bummer and if it doesn’t…blargh let’s not go there) – you’ve gotta find silver (crimson) linings where you can though, it’s the small things y’know? Like the excitement of reading the fun facts in the Libra wrappers. Yeah, life is really peaking.
For more info on why I write about the facts on Libra wrappers, check out part one here or read on below for part two….
FACT # 2: There is a Hello Kitty themed maternity hospital in Taiwan.
So I assume that the clever people in the Libra marketing department make the conscious decision to include fun facts on the wrappers of their sanitary napkins as a casual distraction from the fact that not only are you suffering grave discomfort but you’re also surfing a tidal wave of emotions, inexplicably having thoughts of the devastating way that your year 6 crush was also the boy that spearheaded the campaign for you to be known all over the school yard by the descriptor rabbit teeth – that was a really tough time emotionally. “Why do you I keep playing the moment over again in my head”, you wonder, “where he said to my face that he’d ‘be surprised if anyone could kiss you without getting bitten by your massive chompers’ – he was actually really mean. But he was pretty hot for a 13 year old”. A sentence that is probably going to get me on a watch list somewhere.
Anyways, I rekon Libra put the “fun facts” in their wrappers to distract you from thought processes like that.
Like all people in modern day marketing, often they get it wrong – and this “fun fact” (okay so they don’t call them fun facts, they call them “odd spots” which is a cute little period pun (probably a phrase that should never be used)) is actually not really that fun when you actually start to think about it.
You see on the surface learning about the existence of a Hello Kitty themed maternity hospital in Taiwan seems fun. Quirky – how “Kawaii” (yes, I am aware that is a Japanese term and this is about a hospital in Taiwan, themed around a Japanese cat, I think I am being culturally appropriate enough but if not, deal with it), but dig a little deeper, think a little harder when the hormones are hitting hard and it won’t be long before you’re having an existential crisis as you process this information. Think about it babe, you’re living in a world where women choose to give birth in a hospital where a giant statue of Hello Kitty dressed in a doctors uniform greets them as the first stages of labour kick in – but luckily miss Hello Kitty (is that her name?) is there to (in the words of the hospital) “ease the stress of childbirth”.
Women enter a pink elevator filled with yet more Hello Kitty imagery and their new born babies are dressed in Hello Kitty themed rompers while being tended to by nurses dressed in pink uniforms with cat themed aprons. You get the picture. You don’t want to though because the more you picture this the more you begin to wonder if you still want to live in this world.
The hospital claims to be the only medical institution of its kind which has been authorised by the company to which I say “good” – though I would be interested to see the kind of people who would be attracted to a Hello Kitty themed cosmetic surgery hospital. I’ve heard of women getting work to look like Barbie…but this is something new.
When researching this I found the following extract from an article; “The director says he hopes the white, mouthless cat that is one of the world’s most recognisable characters will ease the pain and fear associated with childbirth and being admitted into hospital” which was basically too good not to share.
Personally I consider Ronald McDonald or perhaps Big Bird to be more recognisable – and I wouldn’t want either of them making an appearance if in a situation where I’ll likely shit myself.
Anyway, long story short, this is why seeing the aforementioned fact while at the most emotional part of my cycle made me doubt the world we live in – I just hope that I’m not alone on that…
Alicia Norton 